Product placement is advantageous to advertisers in several ways. Viewers cannot bypass the advertising if it is integrated into the media; they would have to skip the whole thing. If it is done well, it may not be noticeable to the viewer, and may actually add to the experience. With the decline of the efficacy of the 30-second ad, product placement gives advertisers more opportunities for promoting their goods.
With the increase in use of product placement, analysts fear that consumers will develop ad-blindness, becoming so accustomed to ads that they stop noticing them. When an ad is repeated too often, people adapt to their presence and filter them out of their vision.
As discussed previously, the movie E.T. and Reese’s pieces was an example of successful product placement. The use of a recognizable candy added to the appeal of the story. However, poor use of product placement can compromise the integrity of the story. The latest James Bond movie Casino Royale, has been lambasted in the movie for being too much like “one long commercial.” Although Casino Royale featured less than half the number of product placements used in other movies released at the same time, something about the ways the products were featured led to ad-resentment; the audience to felt like they were being cheated and the whole movie was an ad.
The television show Grey's Anatomy recognizes this concern and does a superb job with product placement. Products are not highlighted, but instead function as accessories worn by the show’s appealing characters. In addition to clothing and accessories, Grey's Anatomy also features music from emerging artists. Complementary websites such as allow fans of the show to purchase the jeans Meredith Grey, the title character, was wearing, or to download the track they just heard in the show.
The best examples of product placement are seamlessly woven into the narrative. However, when it's not done well, product placement can seem forced and obvious, detracting from the credibility and quality of the experience. Poor product placement can result in viewer fatigue with too much advertising
Thanks for providing recent updates regarding the concern, I look forward to read more.
ReplyDeletenavigate to this website
it is good note
ReplyDeleteRequired to give back that not much remark merely to thank you all over again because of these spectacular techniques you could have provided in this post. It’s so particularly generous with individuals as if you to deliver unreservedly what most people can have marketed being an guide to earn some dough for their own reasons, primarily considering that you could have tried it should you wanted. The tactics also acted to get easy way understand that most of us have similar desire just like my very own to recognize significantly more concerning this condition. I’m there are many nicer opportunities at the start for individuals who read through your site post. IT Support Northampton
ReplyDelete