What is mobile marketing? One of the answers to that question is marketing through email. What comprises an effective email campaign and why do advertisers like them so much? First, an effective email campaign is one where the mobile marketer’s ad is read. Just because you successfully deliver your message through email does not mean that it will be read. Ensuring that your message will be read depends on what you place in the subject line. If your email subject line reads like SPAM, more than likely your email will be deleted, which defeats the purpose of your email campaign. On a mobile marketing device when people are on the go, the subject line must be more creative in order to have a chance at being opened because people’s attention spans when they are on the go tend to be a little less that when on a desktop computer.
Mobile marketers like email advertising so much because it is not labor intensive and it is perhaps one of the most inexpensive, efficient forms of mobile advertising in existence. Email mobile marketing is not labor intensive because they are usually sent to a targeted audience and emails can be sent at various intervals so that if the customer does not buy on the first email, they might buy on the fourth. Email advertising is inexpensive, free to email and the only real costs associated with email marketing are the labor needed to design the email and the labor needed to organize the potential recipients. In traditional marketing, as with real mailers, you would have the cost of the actual physical mailer, the postage cost and then there would be no guarantee that the recipient would read the message.
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